Stella McCartney decided to take a fun and playful approach with her spring campaign.
The ads shot by Mert & Marcus feature Joan Smalls and Malgosia Bela wearing pieces from the spring collection as well as enlarged custom cut outs.
She told WWD:
"I wanted to play with the purity and realism of the citrus print from summer 2011….exaggerating the scale and playing with the female form in its purest form, as nature intended."
[Images courtesy of Mert & Marcus / Stella McCartney.]