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Stella's Playful & Fruity New Ads

| Filed under: AnglophiliaFashion SmashionModelsStella McCartneyAd CampaignsJoan Smalls

stella-mccartney-spring-2011-ad-campaign-1.jpg stella-mccartney-spring-2011-ad-campaign-2.jpg

Stella McCartney decided to take a fun and playful approach with her spring campaign.

The ads shot by Mert & Marcus feature Joan Smalls and Malgosia Bela wearing pieces from the spring collection as well as enlarged custom cut outs.

She told WWD:

"I wanted to play with the purity and realism of the citrus print from summer 2011….exaggerating the scale and playing with the female form in its purest form, as nature intended."

Inneresting.

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[Images courtesy of Mert & Marcus / Stella McCartney.]

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