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Stella's Playful & Fruity New Ads

| Filed under: AnglophiliaFashion SmashionModelsStella McCartneyAd CampaignsJoan Smalls

stella-mccartney-spring-2011-ad-campaign-1.jpg stella-mccartney-spring-2011-ad-campaign-2.jpg

Stella McCartney decided to take a fun and playful approach with her spring campaign.

The ads shot by Mert & Marcus feature Joan Smalls and Malgosia Bela wearing pieces from the spring collection as well as enlarged custom cut outs.

She told WWD:

"I wanted to play with the purity and realism of the citrus print from summer 2011….exaggerating the scale and playing with the female form in its purest form, as nature intended."


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[Images courtesy of Mert & Marcus / Stella McCartney.]

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