Talk about really loving
publicity your country.
The founder of Italian luxury label Tod's, Diego Della Valle pictured above left, has announced they will finance a restoration of Rome's iconic Colosseum.
And it won’t be cheap. Costs are estimated to be around $35 million!
"A monument that represents Italy in the world must be restored, and a company that represents ‘Made in Italy’ stepped forward to say, 'If you need us, we are here.’
We believe that because the Tod’s Group is a strong global representative of ‘Made in Italy’, it is both an honour and our duty to contribute to the support of our country’s image and credibility, as well as it’s cultural heritage.”
Valle also hopes other Italian companies will step forward to help out.
The Colosseum is said to be blackened due to pollution and rocked by the vibrations from a nearby subway line.
The work is said to begin at the end of this year but the Colosseum will remain open to tourists during restoration.
[Image via AP Images.]
Tags: italian, italy, publicity, restore