The former glamor model held a mini fashion show in London on Sunday to show off Day 22 and even explained the meaning behind the name.
Katie told the press:
"We named it Day 22 as on the 22nd of each month we will be adding new pieces to the collection including clothes, bags, sunglasses and shoes. We have had such a fantastic response already from the twitter page we have set up which has included some teaser pictures and stores are already contacting us about stocking the brand."
From what we can see the clothes aren't terrible, but we're pretty sure anyone could find something similar at Forever 21.
[Image via Daniel Deme/WENN.]