Congrats are in order for Kellan Lutz. The hottie has been chosen as the face for Los Angeles-based denim label Dylan George.
The 25-year-old will not only be modeling for the men’s line which launches this Fall, but he’ll also be designing with founder Daniel Guez.
The collaboration will include men’s t-shirts, pants, and cashmere knits under the subbrand Abbot & Main by Dylan George.
As for the name, it came about after a street intersection near Kellan’s home in Venice, California.
“How cool will that be to create my own line? I grew up wanting to be an inventor. I went to school for chemical engineering. I love to create. I’ve always wanted to get into fashion. I’ve always liked drawing, not Space Age stuff but high fashion.
In L.A., you’re always being judged by what you wear. I pretty much knew L.A. was the denim capital of the world. Some of the trends I tried, I didn’t like. They were supertight. People said, ‘You’re important; you have to look a certain way in $300 and $400 jeans.’ This was when I learned that I need to dress comfortably.”
His 25 piece collection will also debut this Fall and range in prices from $48 to $248.
Can’t wait to see more!
Tags: collection, denim, design, fashion, jeans, launch, los angeles, menswear