Maybe THIS is why she's suddenly resurfaced!
Apparently, that's all thanks to her own personal curating ability!!
The 27-year-old actress has been pulling a ton of outfits straight from
The new ads featuring the redheaded songstress marks the beauty brand's 100th anniversary, making RiRi's involvement extra special.
The "100 Years Skincare for Life" campaign is set to roll out in May, right when Rihanna kicks off her world tour.