Hungary is taking a different approach to fashion magazines.
Forget the typical, book-like mag, instead enjoy a magazine which looks like a purse.
A new Hungarian fashion magazine, LACK, turns into a faux handbag with handles.
Reveals designer Miklos Kiss:
"I wanted to design a new progressive cover concept. By my opinion, most of the fashion magazines are boring, there’s always a photo and a name on it, but I wanted a
more progressive and lively solution. I observed many times how the women hold the magazines in their hands and how often they get in inconvenient situations because
they can’t hold the magazines in a more comfortable way.
Furthermore, I noticed that moving people potentially represent the best commercial. This was the base of my
idea to create a cover which resembles to a handbag. Women walk with it around more easily and it works like a live commercial. I’ve also placed the LACK logo according
to this. The cover does not only resemble to a handbag by its shape, but also, every further issue will appear with a cloth sample, so the material would look similar too."
Sounds interesting enough. But will women really want to walk around with a magazine in their hands, holding it like a bag?
We'll have to wait and see if it catches on.