Emma Watson and Alberta Ferretti’s new “green” collection will soon be available starting this March 21!
All the items from the Pure Threads collection were produced with materials that are environmentally friendly.
Even the packaging is environmentally friendly. Ferreti reveals:
“Rather than an opportunity, this is an urgent project. Ecological materials cost twice as much, and selling online is a way to reach customers around the world faster, while containing costs.”
And as an added benefit, part of the proceeds will be donated to the nonprofit People Tree.
“I’m pleased that a luxury brand such as Alberta Ferretti has decided to create ecological clothes. I believe this is a big step forward for all of the international fashion industry, but also an important step for an increased sensitivity to the problem of ecology.”
As for the collection, it consists of five pieces — two dresses, a shirt, a long skirt and a pair of denim shorts.