Elvis Presley’s granddaughter is now the face in the new ads for Lee jeans.
Riley Keough is featured in this rock n' roll-inspired ad with her collar popped up for Lee titled A Lee Don't Lie.
The ad campaign will appear in Europe, the Middle East, and Africa until September.
And while mom Lisa Marie looks a lot like Elvis, Riley is clearly a daddy’s girl as she has her dad’s Danny Keough’s facial features.
Riley was photographed by Terry Richardson for the ad campaign and once again he didn’t fail to disappoint.
The 21-year-old looks great in her full denim outffit.