Marchesa designers Georgina Chapman and Keren Craig are pulling a Vera Wang.
The two have been busy working on, Eterna by Marchesa, a new line of bridal gowns that are more "affordable" than their high-end bridal wear.
We use the term affordable loosely because compared to the White by Vera Wang collection prices, which peaks at $1400, Marchesa's in WAY more expensive.
Eterna gowns will range between $1500 - $5000 and will be sold exclusively at Priscilla of Boston starting this September.
[Image via WENN.]
Tags: affordable, bridal collection, bride on a budget, eterna by marchesa, georgina chapman, priscilla of boston