Facebook is slowly continuing to take over the social media world.
And the latest trend seems to be online retailers joining the Facebook movement.
Stores like Express have already setup shop on Facebook allowing users to stay on the site without having to visit the company’s personal website.
One social media expert reveals:
"Expecting people to come to your website is expecting them to make an extra effort. They're already on Facebook.
It's social networks like Facebook that are the center of people's lives. It's where their friends are. It's where they play games. And it's increasingly becoming where they shop."
Shopping for the lazy? Ha!
Facebook’s director of commerce partnerships adds that "Retailers who provide deeply social shopping experiences will see the most success.”
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