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Beyonce Announces Fragrance #3

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Does this woman ever sleep?

After launching two successful fragrances, Beyonce is hoping for a three-peat performance when she releases her third this fall.

The singing perfumier revealed to Elle magazine Pulse represents her stage persona. She explains:

“Women always tell me that my music makes them feel strong and confident, and Pulse is about finding that inner power."

Keeping with the performance theme, the floral citrus scent comes packaged in an upside down bottle inspired by her many stage outfits.

Cute idea!

Pulse races into stores this September.

Will U try it???

[Image via WENN.]

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