Victoria Beckham is once again expanding her fashion empire.
The designing mum announced she will launch a lower priced line Victoria by Victoria Beckham this spring.
Posh's new collection was inspired by Emily the Strange, a cartoon character who is constantly followed by cats.
These dresses are less structured than the Victoria Beckham Collection and include printed fabrics with moons, clouds and even cats (think Miu Miu).
Mrs. Beckham explained:
"These are the kind of dresses I’ve been searching for. The perfect little summer dress, something that was fun, something that was girly, something that was easy to wear, something that would take you from day through the night.
Where I am currently, I like a more modern attitude. Also, it means that I’m opening these designs to women and girls of all different shapes and sizes, people who maybe want something less tight and clingy and structured. It also makes it more comfortable for during the day. You can wear them with a pair of flats or a pair of heels and they look great."
So how much can one expect to spend on these new frocks?
Prices range between $550 and $900, which is a steal compared to the $2000+ price tag for Victoria's main line so start saving!
[Images courtesy of WWD.]
Tags: emily the strange, lower priced line, spring 2012, victoria beckham collection, victoria by victoria beckham