Selena Gomez is entering the celebrity fragrance world.
The singer slash actress has signed an exclusive deal with extreme sports and adventure-themed lifestyle brand Adrenalina to develop, manufacture, and distribute her scent all over the world next year.
Adrenalina CEO Ilia Lekach said in a press release:
"We are incredibly enthused to be working with Ms. Gomez and will reveal more details pertaining to the fragrance as we get closer to the launch date."
As exciting as this news is, the pairing is downright weird.
You'd think someone as high profile as Selena would sign with Coty or Elizabeth Arden and not some extreme sports company.
[Image via Adriana M Barraza/WENN.]
Tags: adrenalina, celebrity fragrance, coty, elizabeth arden, ilia lekach, selena gomez fragrance, spring 2012