Gap is thinking outside the box for their latest ad campaigns.
The "1969: L.A. and Beyond" features a series of short videos with a documentary style centered in their design studio in Los Angeles.
The collection of around 30 videos features designers and insiders talking about creating the 1969 denim line.
Gap’s CMO Seth Farbman reveals:
"This is the start; one step. This campaign begins to put us on the right course. Longer term, it starts a conversation about the brand."
The marketing campaign is doing all it can to focus on the company’s jeans. The campaign is going live online on sites like Facebook, YouTube, Hulu, Twitter, and more.
They’re also introducing food trucks to help advertise!
The "Pico de Gap" taco trucks will feature celebrity chefs in New York, Los Angeles, Chicago and San Francisco starting today for two months will offer tacos for $1.69 or for free if you made a same-day purchase of 1969 denim at a Gap store and show a receipt.