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Nivea Apologizes For Offensive Ad

| Filed under: Beauty BuzzAd Campaigns

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We knew it wouldn't take them very long.

Nivea quickly issued an apology on Thursday for creating that racist "Re-Civilize Yourself" ad.

They wrote on their Facebook page:

"Thank you for caring enough to give us your feedback about the recent "Re-civilized" NIVEA FOR MEN ad. This ad was inappropriate and offensive. It was never our intention to offend anyone, and for this we are deeply sorry. This ad will never be used again. Diversity and equal opportunity are crucial values of our company."

And there you have it.

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