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J Brand Expands Into Sportswear

| Filed under: Fashion SmashionBusiness BlitzCollection's Bureau

j-brand-sportswear-expansion-spring-2012.jpg

Come springtime, J Brand will no longer be just a denim company. They'll be a denim AND sportswear company.

J Brand announced the expansion this week and it's going to be massive. The sportswear line includes 140 pieces with prices starting at $200 and jumping all the way up to $1,500.

Yikes.

If all goes well with sportswear, J Brand hopes to add even more categories like shoes and handbags in 2013.

Will U be buying any of their sportswear???

[Image courtesy of WWD.]

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