Following in the footsteps of other stars before her, like Rihanna launching her own line of umbrellas after her hit song, Ke$ha is adding celebrity endorser to her resume.
The Tik Tok singer is promoting a new line of Casio watches she’s designed.
As for the images promoting the line, they look pretty flawless. With minimal makeup on, Ke$ha looks pretty good!
And the singer has a special tie to Casio, she reveals:
"I’ve been designing and making my own clothes since I was young, and, as an artist, I design all of my stage costumes. This experience with Casio is so exciting because it’s my first collaboration as a designer and it’s extra meaningful because I wrote my first single “TiK ToK” on a Casio keyboard.
In creating my red, white and blue watch, I was obviously inspired by the American flag because it’s a recurring theme in my aesthetic but also represents freedom of speech, a right I passionately exercise in my life and in my music.
Leopard print is another recurring theme in my look, which I like to wear because it brings out my animal inside. I hope when people wear my watches they’re reminded to express themselves always and never lose the animal inside themselves.”
The 24-year-old designed two Baby-G watches, a leopard print and American-inspired print, both retailing for $120.
What do U think of the watches?
Tags: collaboration, design, launch, retail, singer