Beyonce is all about hard work, even if it means a bit of pain along the way.
At the launch party for her new fragrance Pulse, the singer revealed she suffered some bruised knees and bloody feet from her stilettos while doing the video ad campaign.
“Every time I hurt myself and I have to put a Band-Aid [on] I know that [the] work and the pain pays off. So Pulse is going to be as successful, let us pray.”
As for the fragrance, it was inspired by her alter ego, Sasha Fierce. Beyo added:
“I’ve been working on Pulse for such a long time, it’s amazing for me to see it finally brought to life.
I don’t know if it’s the pulse that races before and transforms me, but I believe we all have that inside of us and I wanted to bring out something in every woman that makes them feel confident and makes them feel like they have all of the men’s pulses racing as they walk by.”
Beyonce was also very involved in the creation of the fragrance and the bottle, stating:
“I remember being a little girl and seeing my mother’s dresser, because she had all these beautiful antique bottles, so I’m always thinking about what a woman would want to display,” she said. “I feel like [with Pulse], every woman will have their own little sculpture and piece of art.”
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[Image via WENN.]
Tags: ad campaign, beyonce, fragrance, inspired, launch party