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Ready To Get CouCar-ture?!

| Filed under: Fashion SmashionModelsStella McCartneyBusiness BlitzAlexander Wang

auto-show-uses-models-in-couture

That's right, even the automobile industry is going high fashion!

Although the brand new cars are the main focus at the El Lay Auto Show, which opens today to the public, the auto-makers have now added some gorgeous models - dressed in high fashion that includes Robert Rodriguez, Alexander Wang, and Max Mara!

And apparently, they're not just eye candy! Apparently, they're trained by companies the same why a car dealer would, which means that they know their shiz when it comes to the car with which they're modeling!

According to model Shea Pegues, who is dressed in Stella McCartney and is assigned to pose by a new Chrysler 300:

"We are here representing the manufacturer so we have to know our stuff."

Wow! Sounds to us like a pretty smart way to market not just a car, but a very specific lifestyle that may attract buyers!

Smart move! We wonder how they'll do!

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