Schwarzenegger created the concept along with Nick Sheinberg and Kimberly Barth.
"Nick and I thought up the company at a women's conference in 2008 by just creating little rubber bracelets. It was really successful, and Kimberly was working at another booth and she came up and said, 'These bracelets look great. I think we can expand from there.' We always wanted to do something that gave back to charity. Fashion and wearing clothes is a daily routine for everybody. What better way to spread the word of giving back and philanthropic ways of life than to wear something that gives back to charity?"
His business partner Kimberly adds:
"The idea behind it is that it's more than fashion, it's a fashion statement. Everything has an inspirational message that reflects the global cause that we donate to. It's about more than clothing. It's about style and looking cute, but it's really about making a difference and making a global impact together."
Nice to see some people using their celebrity name for a good cause.
Good luck with your line, Patrick!