Levi's is popping their Fashion Week cherry! The denim brand announced on Thursday they will make their first NYFW appearance in February.
The presentation will be made up of their "core collections" like the Levi’s Red Tab, Levi’s Vintage Clothing and Made & Crafted lines.
Levi's creative director Len Peltier explained:
“We wanted to show in New York because it’s such a global stage. We’re building out our presentation ideas now, and it’ll be something more interactive than just a runway show.”
The show is set to go down on February 15th in SoHo.
[Image via AP Images.]