Proctor & Gamble have pulled Taylor Swift's new CoverGirl NatureLuxe mascara ad!
The ad included a disclaimer that read Taylor's lashes were digitally enhanced in post production, which is false advertising according to the National Advertising Division of the Council of Business Bureaus Claims.
The director of the NAD, Andrea Levine, explained:
"You can’t use a photograph to demonstrate how a cosmetic will look after it is applied to a woman’s face and then – in the mice type – have a disclosure that says ‘okay, not really'."
The advertising watchdog also asked Proctor & Gamble to prove certain claims made in the ad, but agreed to permanently discontinue the ad instead.