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Perfumania Wants To Embrace Parlux For $170 Million

| Filed under: Business BlitzFragranz!

rihanna perfume

Perfumania is looking to wed Parlux for $170 million. Though Parlux is currently soliciting other offers, it appears as if this is the deal that's going down.

Parlux's portfolio boasts celebrity and designer scents. From Rihanna to Nicole Miller, Parlux would be a great partner for Perfumania.

Perfumania's President and CEO says:

The combination of Perfumania and Parlux is a major step toward building a more significant and financially stronger designer fragrance and beauty products company.

More amazing perfumes at discount prices? Smells lovely!

[Image via AP Images.]

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