THIS is how a 50 Shades of Grey cover should look!
They look so hot together! Eeeeeek! Hello, Jamie's biceps!
[Image via Glamour Magazine.]
On Tuesday 11 professors filed an amicus brief with the Federal Court of Appeals for the Second Circuit saying Louboutin's request to trademark a single color should be rejected because it goes against the doctrine of aesthetic functionality.
In a nutshell the aesthetic of functionality prevents companies from "using trademark as a kind of back door to perpetual patentlike protection for attractive but non-novel product features".
The professors add:
"[If] the relevant consumers want a product feature because it is especially attractive, then that feature is not a proper subject of monopolization by a single producer — unless it meets the demanding novelty requirement of design patent…A woman who buys red shoes is doing so for a reason — red shoes have a particular meaning to her, and to others, that cannot be supplied or even approximated by shoes of a different color. Given the substantial creativity involved in both fashion design and fashion consumption, courts should not lightly allow one particular competitor to monopolize particular fashion submarkets."
We'd say their argument is a lot stronger than Tiffany & Co's. It's kinda hard to disagree with people who teach the law.
[Image via Alex Jackson/WENN.]