Beauty is pain!
British actress, former model and activist Joanna Lumley is once again using her name to help spread awareness.
The 65-year-old launched the Compassion in World Farming 2012 campaign today in Trafalgar Square in London.
Not only is she bringing awareness to an important issue, but she manages to look so effortlessly stylish.
Check out StopLiveExports.com for more information on the campaign and how you can help.
[Image via Lia Toby/WENN.]