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Digital Mall Kiosks Will Scan Shoppers For A More Personalized Experience

| Filed under: Wacky, Tacky & TrueTech TalkRetail Therapy


Earlier this week, Microsoft presented a new point of sale software at National Retail Federation Conference in New York City that is borderline creepy.

The Windows Embedded POSReady 7 program will use motion capture technology, just like the Kinect for Xbox 360, to scan live data ti estimate gender, height, weight, ethnicity, and age as shoppers walk past store windows.

Based on all those characteristics, retailers can then create personalized live ads for each shopper on the spot.

It has the potential to be cool, but at the same time we can't help but get the heebie-jeebies.

What do U think about this new technology???

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