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Designers Try To Gain New Chinese Customers

| Filed under: Fashion SmashionBusiness BlitzZac PosenDiane von FurstenbergOscar de la RentaNaeem Khan


New York designers are trying to impress the rich in China.

So Affinity China, a company that describes itself as “a concierge service that connects rich Mainlanders with luxury brands, real estate companies and experts on Ivy League college admissions when they travel abroad” is bringing Chinese tourists to NY.

Well, that was the plan at least.

Several luxury brands partnered with Affinity China to hopefully build a better relationship with the wealthy abroad.

An estimated 300 people were expected to arrive as part of their tour called Dragon Week NYC. Unfortunately, less than a third arrived, with some participants not even living in China, instead living in the US and hardly even speaking any Chinese. Some non-Chinese guests have also turned up.

The week is full of activities involving some of the biggest brands out there.

Last Tuesday included an evening at Bergdorf Goodman with a private fashion show on display with a number of designer goodies followed by cocktails and dinner.

Even Oscar de la Renta, Zac Posen, Naeem Khan and Diane von Furstenberg made an appearance.

Hopefully the designers see a return on their investment after all the money they've spent to advertise this week.

[Image via WENN.]

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