Home Videos Photos
PerezHilton CocoPerez Selena Gomez Bieber Khloe K. Adele PerezTV

JCPenney's Getting A Makeover!

| Filed under: Ellen DeGeneresMartha StewartBusiness BlitzAd CampaignsTargetMacy'sJCPenney


Big changes are coming to JCPenney!

On Monday the department store unveiled their new $800 million image overhaul, which includes a new promotion strategy and a store within a store concept like Target with as many as 100 individual shop concepts for private and national brands.

JCPenney is also stealing Martha Stewart from Macy's and creating her own stores that were described as an "Apple store…married with Martha Stewart".

As we told you a couple weeks ago, Martha is being sued by Macy's over the new deal, but many speculate JCPenney will end up paying their competitor to relinquish the queen of crafts from her contract.

As far as advertising goes, Ellen DeGeneres has signed on to appear in their news ads that will feature their brand spanking new red, white and blue logo.

Wow. Hopefully all these changes will pay off.

Tags: , , , ,

Email this  »
15 Biggest Box Office Flops Of 2015!
YA Movie Adaptations -- From Least To Most Successful!
Celebrities Who Love Pumpkin Spice Lattes
Best Dressed Celebs Of The Week!
Celebrity Sex Tips!
Top 10 Earning Actresses Of The Last Year -- And What They Made!

Comments are closed.