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JCPenney's Getting A Makeover!

| Filed under: Ellen DeGeneresMartha StewartBusiness BlitzAd CampaignsTargetMacy'sJCPenney

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Big changes are coming to JCPenney!

On Monday the department store unveiled their new $800 million image overhaul, which includes a new promotion strategy and a store within a store concept like Target with as many as 100 individual shop concepts for private and national brands.

JCPenney is also stealing Martha Stewart from Macy's and creating her own stores that were described as an "Apple store…married with Martha Stewart".

As we told you a couple weeks ago, Martha is being sued by Macy's over the new deal, but many speculate JCPenney will end up paying their competitor to relinquish the queen of crafts from her contract.

As far as advertising goes, Ellen DeGeneres has signed on to appear in their news ads that will feature their brand spanking new red, white and blue logo.

Wow. Hopefully all these changes will pay off.

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