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Rachel Weisz's L'Oréal Paris Ad Banned In The UK

| Filed under: AnglophiliaPhotoshop AwardzAd CampaignsRachel Weisz

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Rachel Weisz looks gorgeous for being 41-years-old, but her new ad for L'Oréal Paris has her appearing almost 20 years younger.

In fact, the UK’s Advertising Standards Authority has banned her new ad for Revitalift Clinical Repair 10.

Apparently, the execs over the pond find the ad too misleading.

They have a point there. Do people really believe an over-the-counter cream will remove so many wrinkles?

A rep for the ASA reveals:

"The beauty and advertising industries need to stop ripping off consumers with dishonest images. The banning of this advert, along with the previous ASA rulings banning heavily retouched ads featuring Twiggy [view HERE], Julia Roberts [view HERE] and Christy Turlington [view HERE], should act as a wake-up call.

We considered that the image had been altered in a way that substantially changed her complexion to make it appear smoother and more even. We therefore concluded that the image in the ad misleadingly exaggerated the performance of the product."

As for L'Oréal, they have admitted to editing the photo a bit, but adds:

"The ad sought to represent Rachel Weisz as favorably as possible and therefore every effort had gone into ensuring the most flattering set-up. Rachel Weisz had been professionally styled and made-up and then lit and shot by a professional photographer in a studio setting. The photo was shot using a lot of light in order to make the picture more flattering and to reduce the appearance of imperfections in the ensuing image by giving the image a soft focus and lower resolution."

What do U think of the ad?

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