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Rocawear's Ready To Make A Comeback

| Filed under: Fashion SmashionJay ZBusiness Blitz

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They may have laid off half their employees last month, but Rocawear has no plans of going under. In fact, they've been busy strategizing a comeback of sorts.

Later this month the brand will release their first-ever TV campaign starring Jay-Z, who recently extended his contract with them for another 3 years.

Rocawear's also signed a slew of new licenses to expand into children's wear, swimwear, home products and watches.

Guess that means we'll be seeing little Blue Ivy rockin' Poppa Jay's clothes in the future.

[Image courtesy of WWD.]

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