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Launch Of Jason Wu's Line Crashes Target's Website

| Filed under: Fashion SmashionMichelle ObamaCollection's BureauTargetJason WuMissoni


Target has another major hit on their hands, this time with the addition of Jason Wu.

People lined up early this past Sunday to be the first in the store for the launch of Wu’s collaboration with the major retailer.

The collection, which features over 50 pieces, ranges in price from $20 to $60. Not bad at all, considering Wu has dressed celebrities and politicians including the First Lady.

Several stores ended up selling-out their inventory shortly after the doors opened.

The West Hollywood location had over 100 people waiting outside the store before opening time with only 10 to 15 people being allowed in at a time to avoid the chaos that occurred with the Missoni launch.

Even online sales were tough to grab due to Target’s website crashing because of the heavy traffic!

Were U lucky enough to snag a few items?

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