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O Magazine Sales Tank!

| Filed under: Media MinuteOprah WinfreyBusiness Blitz


Bad news for Oprah Winfrey.

According to the the latest report from the Audit Bureau of Circulations, O magazine sales dropped from 608,212 copies to 413,363 copies compared to the same period last year. For all you non-math whizzes that's 32%.

The magazine's total circulation also saw a 5% drop, bringing the total to only 2,380,782.

Hearst Corporation president David Carey explains:

"We knew that the turn away from the syndicated show would remove what was in effect a daily promotion for the magazine. We’re turning to a slightly heavier subscription model."

Maybe it's time to revamp the magazine and put people whose name isn't Oprah on the cover. Just a thought.

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