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Courageous Kate Moss Models For Liu Jo

| Filed under: Kate MossFashion SmashionAd Campaigns

kate-moss-for-liu-jo-spring-2012-ad-campaign-1.jpg kate-moss-for-liu-jo-spring-2012-ad-campaign-2.jpg kate-moss-for-liu-jo-spring-2012-ad-campaign-3.jpg

Kate Moss is back for another season as the face of Liu Jo jeans.

The 38 year old has worked with the Italian brand in the past, so we're not quite sure what prompted them to write this little blurb that refers to Mossy's 2005 cocaine scandal:

"Courage is necessary to remain a style icon both with an evening dress and a t-shirt and boots. To emerge from scandals stronger than ever, to tread the runway daring to show your body after your teen years, to forget a great love, to find the man of your life and marry him with an intimate ceremony. Being Kate Moss requires courage. Full of imperfections that make her perfect; the most envied as well as the most human among all her colleagues."

Weird right?

Oh well, at least the photos taken by her former flame and dear friend Mario Sorrenti are gorgeous!

Check out more (below)!

[Images courtesy of Mario Sorrenti / Liu Jo.]

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