We were pleasantly surprised when Crocs hit its $1 billion mark, and we're happy to report the super light shoes are continuing their rise in sales.
So they're looking forward with an upbeat approach in their business tactics.
Crocs President and CEO John McCarvel explains:
The first quarter will be an investment quarter as the company continues to close underperforming kiosks and enter large retailers.
Actions such as taking distributors in-house, creating license agreements and geographic expansion are beginning to turn Crocs into a legitimate brand.
We are developing seasonally appropriate products including a broader line of sneakers and boots that will allow us to stay relevant. Early feedback on the line, coupled with early pre-books, indicates we’re making good progress.
Always important to adapt!! Very important to add in some variety too!!
[Image via AP Images.]