Home Videos Photos
PerezHilton CocoPerez 1D Kids Choice Awards PerezTV Contact Perez

Hermès Loses Their Chinese Trademark Case

| Filed under: Legal MattersBusiness BlitzHermes

hermes rodeo drive

Gather round, everyone! It's time for a business lesson.

When companies become popular in China, the Chinese will sometimes call the company by a different name. It's just a language transfer thing, but when this happens, it's smart to go ahead an register the name given.

However, if they wait until they begin expansion in China, they might be too late — just ask Hermes.

The French company lost an appeal to register their Chinese name Ai Ma Shi with the China Trademark Appeal Board because an apparel company with the same name registered for it back in 1995.

Beijing lawyer Stan Abrams explained a local version of a brand’s name has more value than that of a foreign-language brand.

Inneresting.

What do U think about this??

[Image via AP Images.]

Tags: , , , , , , ,

Email this  »
10 Movies That Hollywood Keeps Trying (And Failing) To Make!
10 Celebrities Who Were Behind The Wheel In Deadly Car Crashes
Merchandise Inspired By 50 Shades Of Grey
From Drugs To Murder: Hollywood's Darkest Celebrity Moments
The Top 10 Highest Grossing Movie Stars Of 2014!
The Most Buzzworthy Mugshots!

Comments are closed.