Well it definitely didn't take forever for Gucci to present this ad campaign!
On Tuesday the Italian fashion house debuted their new equestrian-themed Forever Now campaign starring the Princess of Monaco Charlotte Casiraghi.
Creative Director Frida Giannini says of her new royal muse:
She not only embodies the beauty and the grace of the equestrian, but is also a wonderful ambassador for the sport. I am delighted to be able to celebrate Gucci’s icons of heritage with someone who is so connected to the history and essence of this house. Charlotte brings the spirit of Gucci to life so elegantly.
And the feelings were mutual. Char boasted of Frida:
I admire Frida's talent as a designer, and she has really managed to reinvent the codes of Gucci by giving them a modern twist and timeless elegance.
It's a good thing they like each other so much, because her highness is locked in for two years!
We can't wait to see more of her work with Gucci!
Tags: ad, charlotte casiraghi, equestrian, forever now, frida giannini, gucci, princess of monaco