Despite a complaint sent in from an offended viewer, ASA has deemed Agent Provateur's racy promotional short in the clear!
Les Fleurs du Mal was launched to celebrate the lingerie boutique's Soiree Collection 2011/2012. Having taken a page from classic horror films, the short features a woman kidnapped and tortured until her dominatrix
But ASA doesn't think the video can or will cause widespread offense so it's not going anywhere!
To explain their decision, the Advertising Standards Authority stated:
We acknowledged some viewers might find some of the scenes distasteful but considered the highly stylized nature and clearly fictional content of the video meant it was unlikely to be interpreted by most viewers in the way the complainant suggested. We considered the ads did not demean women and were unlikely to cause serious or widespread offence to visitors to the Agent Provocateur website. We also considered the ad was unlikely to cause fear or distress without justifiable reason. We therefore concluded that the ad did not breach the Code.
But if U still wanna see the short for URself, click the jump.