A towering Mango ad featuring Kate Moss fell on four pedestrians in one of London's busiest shopping districts.
Three women and a man, who just so happened to be unfortunately walking by the billboard, were injured in the incident and sent to the hospital!!
An onlooker tweeted the above photo of five men who ran in to hold up the sign.
Meanwhile, "three fire engines, four fire rescue units and around 40 firefighters [were] at the scene. The police and London Ambulance Service [were] also at the scene."
That's terrifying! Imagine getting pummeled by a 20-foot Kate Moss!
We hope everyone involved in the accident is okay.
[Image via Twitter.]