Trigger lawsuit happy fashion house Louis Vuitton do not do parody. In fact, they do not want anyone - ever - to even allude to anything they own, or they’ll slap a big, fat suit on ya!
Recently, The University of Pennsylvania Law School created some clever promotional posters for a symposium that focuses on all things having to do with Fashion Law.
The posters are a tongue-in-cheek reference to LV’s almost abusive intellectual property policy, replacing LV’s signature flowers and monograms with copyright logos.
Well, as is to be expected, LV was none too happy about the satiric nod and had one of their lawyers send the school a cease and desist order which reads:
"This egregious action is not only a serious willful infringement and knowingly dilutes the LV Trademarks, but also may mislead others into thinking this type of unlawful activity is somehow 'legal' or constitutes 'fair use' because the Penn Intellectual Property Group is sponsoring a seminar on fashion law and 'must be experts'… I would have thought the Penn Intellectual Property Group, and its faculty advisors, would understand the basics of intellectual property law."
But you know what? Even with a fancy and expensive legal team LV seems to have overlooked some parts of the constitution concerning copyright law.
In response to the letter, The UPENN faculty in charge of the symposium wish to school the LV lawyer. They explain that there are actually laws protecting parody and satire - especially when used for educational and non-commercial purposes.
UPENN’s faculty have offered an open invitation to the LV lawyer to attend the symposium - where, perhaps, he can learn a thing or two about copyright law.
Oh how cheeky. We love it!
Check out the controversial poster (above). What do U think???
Tags: lawsuit, louis vuitton, trademark, upenn