Seems like H&M is involved with just about everybody!
Honestly, though, this is pretty awesome.
NBC's new reality show Fashion Star is partnering with H&M, offering the show's designers a chance to create a collection for the fashion-forward apparel retail store.
"H&M is really excited to play such a key role on Fashion Star. With Elle, Jessica, Nicole, and John’s input, these designers will strive to impress all of us on the panel along with the viewing audience. The concept of selling the weekly winner’s designs immediately after the show was so appealing to us and allows fashion to be accessible for all.
The show is extremely competitive and my main priority is to choose garments that work into our current merchandising mix and reflect our brand. We want to show everyone involved and the viewers alike that fashion is not a matter of price."
At the end of each of the show's 10 episodes, buyers from H&M, Macy's and Saks will be able to make on-the-spot decisions by bidding against each other on which designs will be sold in their stores.
Whoa. That's a really neat idea for up-and-coming designers. Plus, it makes designer clothes more accessible to the average customer.
We'll definitely be tuning in for this!