We can't believe women still have to protest this kind of garbage.
"Machine was warm… OR give it to your woman. It's her job!"
Naturally offended by the rude tag, Emma went to the press, saying:
"Now normally I am the type of person who can stomach, and often smile along, with a touch of what has just become known as casual sexist ‘banter’.
However, this crass message stitched onto the label in these cheap chinos from Madhouse, genuinely took me aback.
There was no attempt at wit. This was a hidden message to encourage women to reassume their once 'proper place' (in the home) and young men to maintain the expectations of their grandfathers.
Cue the predictable minority chorus of men telling me to "lighten up" and "learn how to take a joke" and the women who love to be 'one of the boys’ and live in fear of being called a 'feminist' informing me of how "hilarious" the message was.
And yet, that’s just it. If the comment had been remotely funny – I would have been the first to laugh and shrug it off. But it was the lack of any implied humor and the horrible surprise of such an incongruous message hidden away inside some trousers, that left me just plain stunned.
We really are in a bad place as a society when laughing something off has become virtually the only response to anything vaguely anti-female, or anti-male for that matter."
You go, girl! Preach it.
We have to agree on this one. It's one thing when women are invited to join in on casual banter, but this was presented as an inside joke — and a horrible one at that.
[Image via Emma Barnett's Twitter.]