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Israel Bans The Use Of Underweight Models In Ads

| Filed under: Legal MattersModelsBusiness Blitz

israel model law

A positive step in the right direction!

Israel passed legislation on Monday night that makes it illegal to use models that fall below an 18.5 BMI in advertising or publication, making it the first country to do so.

To prove their weight, models will need to provide an up-to-date medical report (no older than three months) at any and all Israeli market shoots.

Not only that, but businesses utilizing Photoshop to make models appear thinner will be forced to include a clearly written notice on the photo.

What do U think of these new practices???

[Image via AP Images.]

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