Coach was just awarded over $5 million, after it found the owner of a flea market guilty of infringing on the brand’s trademarks!
It's true, a jury in Memphis says so!
This case has been two years in the making when it was filed all the way back in 2010 in Tennessee — it claimed that flea market owner Frederick Goodfellow rented space to vendors who sold counterfeit Coach bags. Which, of course, is a big no-no.
Coach sued Goodfellow and the offending vendors for the maximum in statutory damages, probably to make an example out of them, amounting to $2 million per counterfeit mark.
Instead of that obscene amount, they lowered it to a lower obscene amount — they found 21 counts of the infringement and awarded Coach $240,000 per one.
So the math comes out to $5.04 million for 21 infringements.
Because somehow they lost that much money, we guess?
Here's what Coach said:
“Coach is exceedingly pleased with the jury’s verdict in Tennessee against the Third Street Flea Market and its operator,. The Third Street Flea Market case illustrates Coach’s commitment to enforcing its intellectual property rights. This case should serve as a warning to all those who traffic in counterfeit Coach goods, or who tolerate such activity on their premises, that: we will find you; we will sue you; and we will win.”
So yeah, it was all about flexing and making an example. It's pretty silly to say those things at the end of that quote, we mean, who talks like that seriously? Ha!
Counterfeiting is bad and people shouldn't do it, but then again, you don't have to act like a brat when you just won your case.
[Image via WENN.]
Tags: 5 million, award, coach, coco, cocoperez, legal, money, sued, trademark