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Coming Soon: Luxury By H&M???

| Filed under: Fashion SmashionBusiness BlitzH&M


Here's two things we never thought would go together: H&M and luxury.

According to Sweden's Dagens Industri the fast fashion chain is working on more high-end line than their current COS or Collection of Style.

When asked if there was any truth to the report an H&M spokeswoman responded with neither a confirmation or a denial, only:

"We are constantly looking at new ideas; it’s a natural part of our work. However, there is nothing new that we can [talk] about for the moment."

In that case, to be continued…

[Image via AP Images.]

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