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Eva Longoria To Launch Second Fragrance — On HSN!

| Filed under: Eva LongoriaBusiness BlitzFragranz!

Eva Longorias New Fragrance EVAmour By Eva Longoria

Who knew Eva Longoria was so business savvy?!

The Desperate Housewife is launching a follow-up to her debut fragrance Eva by Eva Longoria at the end of this month exclusively on HSN.

Eva says her sophomore scent EVAmour by Eva Longoria sets a different mood:

"You have different fragrances for different moods. If you are feeling seductive and sophisticated, wanting to go out and make a bolder statement, you wear [EVAmour]. If you are working around other people in an office, [Eva by Eva Longoria] might be more appropriate.”

Eva will launch EVAmour, retailing for $45 on HSN March 29 with five hours programming.

We're excited to get a whiff of EVAmour, but can't help but wonder…what do U think about Eva's decision to sell her perfume on TV?

Will U be buying??

[Image via WWD.]

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