Here's the deets: in 2009 the Italian fashion house sued the jeans company for knocking off $200 million in Gucci product by "using a variety of design elements, including a block letter 'G', a combination of green and red stripes and diamond-logoed motifs".
Gucci's lead attorney Louis Ederer said in his opening statement:
"This case is not about following fashion trends. It’s about a massive, complicated scheme to knock off Gucci’s best-known and iconic designs."
He also added they had a "clear intent" to make shoppers "think it’s Gucci", but GUESS' attorney Daniel Petrocelli begged to differ. He fired back:
"Guess is not Gucci. It has no reason to be like Gucci and it did not scheme to be like Gucci…At the end of the day, it’s got to show up in the product, the proof is in the product. Gucci fabric, Gucci this, Gucci swatches. This is how they talk. That’s how they identify looks and feels and fabrics.…This case is built on a house of cards. That you can create intent from whole clothing and run it back and collect $220 million."
And that was only the first day!?
This is going to be good!