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Kim Kardashian's ShoeDazzle Ends Subscription Service, Expands To Clothing

| Filed under: Kim KardashianBusiness BlitzShoes! Shoes! Shoes!


Remember when we told you about ShoeDazzle.com shutting down its UK site?

Well now we know why!

The company co-founded by Kim Kardashian, is ditching their $39.95 monthly subscription model that will allow their 10 million+ members to have a complete boutique experience.

As part of the revamp, ShoeDazzle will offer unrestricted purchasing ability, a request that came directly from the customers.

CEO Bill Strauss explains:

"Some people liked the [monthly subscription] model, but a lot of customers told us they'd like [the additional purchasing ability] to buy two or three times in one month and then maybe not for a few more months."

Strauss also announced they will start carrying lingerie and dresses, a decision that was inspired by members who demanded to be dressed "from head to toe"!

We’re excited for the changes but can’t help but wonder, now that they're carrying clothes, will they also get a name change?!!


[Image via WENN.]

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