Home Videos Photos Shop
PerezHilton CocoPerez Taylor Swift Angelina Jolie Zayn Kim K. PerezTV

Russell Simmons Wants To Dress You Like A Yogi

| Filed under: Fashion SmashionBusiness BlitzCollection's Bureau

russell-simmons-new-yoga-brand-tantris1.jpg

Hip-hop mogul, activist, avid yoga enthusiast and creator of Def-Jam Records Russell Simmons is embarking on a whole new kind of business enterprise: he's gonna sell you the spirit of Yoga!

Russell is teaming up with Gaiia Enterprises Global Ltd. to develop Tantris, a brand enveloping women’s and men’s activewear, yoga equipment, prayer beads, and relaxation paraphernalia.

Simmons talks about his yearning to bring yoga to the masses:

“Yoga is meant to relieve the noise. After doing yoga, I feel alive and awakened. I want to give people that feeling or to teach people who want to learn more about yoga,” Simmons said.

The label will only be available in select department and specialty stores, but ideally, Simmons hopes to extend Tantris as a stand alone brand, with it’s OWN stores, yoga studios and juice bars.

Will U be part of the Tantris tribe??

[Image via Joseph Marzullo/WENN.]

Tags: , , , , ,

Celebs Dressed In Pantone's Color Of The Year -- Green!
Festive Fashions For Your Holiday Party!
Worst Dressed Celebs Of The Week!
Best Dressed Celebs Of The Week!
Victoria's Secret Fashion Show 2016: ALL The SeXXXy Looks!
Pop Culture Closet: Celebrity-Inspired Clothing & Accessories

Comments are closed.