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YouTube & Hearst Team Up For New Fashion Channel!

| Filed under: Fashion SmashionMedia MinuteYouTubeBusiness BlitzCosmo

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Your favorite glossies are about to go live…on YouTube!

Starting April 15, Hearst is bringing five of its girlie mags to life with the launch of a "fashion and beauty entertainment network" Hello Style channel on YouTube.

The jump to digital is part of a $100 million YouTube investment in an effort to move away from poorly produced fashion centric shows on the site and create higher quality, advertiser friendly content.

Out of the nine-figure investment, Hearst received a cool $10 million in funding to kick-start production for the channel.

John Loughlin, EVP General manager of Hearst, is thrilled to expand the publisher's online presence:

“Video is going to become an increasingly important medium. Our goal is not to become flat-footed in this space.”

We couldn’t agree more!! And apparently so did VP of Business Development for Hearst Digital Media Kimberly Lau who adds:

“A lot of this [content] is TV quality, but certainly, the budgets and the time are not TV”.

While it may not be TV budget, we’re thinking $10 million is a LOT to play with especially in the online world! We're getting excited just thinking about all the possibilities!

We think this collaboration is a no-brainer and look forward to some our favorite features such as Cosmo’s Sexy vs. Skanky!

Check out a teaser for Hello Style (above) and tell us what kind of programming U wanna see on the new channel!!!

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