From opening the Circus tour (watch that here) to now THIS!
Reunited with Godney!
Such a special moment!
Check it out above!!!
Your favorite glossies are about to go live…on YouTube!
Starting April 15, Hearst is bringing five of its girlie mags to life with the launch of a "fashion and beauty entertainment network" Hello Style channel on YouTube.
The jump to digital is part of a $100 million YouTube investment in an effort to move away from poorly produced fashion centric shows on the site and create higher quality, advertiser friendly content.
Out of the nine-figure investment, Hearst received a cool $10 million in funding to kick-start production for the channel.
John Loughlin, EVP General manager of Hearst, is thrilled to expand the publisher's online presence:
“Video is going to become an increasingly important medium. Our goal is not to become flat-footed in this space.”
We couldn’t agree more!! And apparently so did VP of Business Development for Hearst Digital Media Kimberly Lau who adds:
“A lot of this [content] is TV quality, but certainly, the budgets and the time are not TV”.
While it may not be TV budget, we’re thinking $10 million is a LOT to play with especially in the online world! We're getting excited just thinking about all the possibilities!
We think this collaboration is a no-brainer and look forward to some our favorite features such as Cosmo’s Sexy vs. Skanky!
Check out a teaser for Hello Style (above) and tell us what kind of programming U wanna see on the new channel!!!