Move over Sara Blakely, there's a new underwear peddler in town!
Bethenny Frankel is expanding her Skinnygirl empire once again.
The former Real Housewife is launching her very own line of shapewear and recruited "real women", including her hairstylist and personal assistant, to model them.
Frankel says of her campaign:
“I created [the shapewear] for real women, so having the actual women in my life model my collection was the only truthful choice. Everyone has a body part they’re not thrilled about, and the campaign gives women a firsthand look at how a little shapewear can give you the confidence to show it off and feel great while you’re doing it.”
The line is totally affordable and each piece is priced at $65 or less and may be purchased online at SkinnygirlShapers.com or in-stores at Macy’s next month!!
Check out some of the pieces from her line in the batch (below)!
What do U think of her shapewear collection???
[Photos courtesy of SkinnygirlShapers.com.]
Tags: ad campaigns, bethenny frankel, macys, skinnygirl smoothers n shapers, underwear